Perfect Water Technologies Targets New Market with Sub-$50 Faucet Filter - Home Master® Mini

New line of Mini Faucet Filters key entry to aspirational brand, volume demographic

Mini filter · Big purifier™

PHOENIX (January 2018) – A leading provider of innovative residential water filtration solutions, Perfect Water Technologies released a new line of sub-$50 faucet filters designed to compete with Brita® and Pur® for value conscious customers. The Home Master® Mini Faucet Filters present a strong value proposition as they provide 3-6 times longer filter life, with similar filtration capabilities and at a similar price point.

Perfect for tiny homes, apartments, shared spaces, travel, dorm rooms, and flexible living the Mini connects directly to a kitchen or bathroom faucet for a fast flow of clean, filtered water that is quick to install and easily portable.

Additional product details:

  • Available in 3 different styles to function well in any municipal water supply: Mini, Mini Plus and 1CCB

  • The Mini Plus removes lead, and the 1CCB uses advanced catalytic carbon to remove chloramines. The standard Mini uses an 1 micron carbon block filter that is NSF certified.
This entry-level product is long overdue, but we had to be certain its performance, durability and business case were completely in line with the Home Master® brand. We built and discarded many previous iterations before we were fully satisfied with this Mini.
— President and Founder of Perfect Water Technologies, Jon Sigona.

Read the full press release here.

Perfect Water Technologies among Top 30 AZ Companies Named to Inc. 5000

278% Growth Lands Innovative Water Tech Company on the List for the 3rd Consecutive Year

PHOENIX (August 17, 2017)Inc. magazine today ranked Perfect Water Technologies No. 1458 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at successful companies within the American economy’s most dynamic segment — its independent small businesses.

For the third year in a row, Perfect Water Technologies landed on the Inc. 5000 prominent ranking list due in large part to its significant year-over-year growth and sales, with new, breakthrough water filtration products added to the company portfolio, along with expanded distribution channels.

“We continue to be an innovator of leading water quality technologies, and to be recognized on Inc. 5000 for a third consecutive year is a testament to that growth and the commitment of our team to provide exceptional customer experiences,” said President of Perfect Water Technologies, Jon Sigona. “Water quality is paramount to all of us, and the proven performance of our products speaks to the growing need for advanced water quality solutions in our homes.”

Perfect Water Technologies recently announced the development of 2 new patents, forecasting improved growth over the next three years. HomeDepot.com and Amazon.com continue to be reliable partners, with talks with Walmart.com underway. Most Perfect Water Technologies products can be found on HomeMasterFilters.com or on either retailer above.

The 2016 Inc. 5000 is the most competitive crop in the list’s history. The average company on the list achieved a mind-boggling three-year growth of 433%. The Inc. 5000’s aggregate revenue is $200 billion, and the companies on the list collectively generated 640,000 jobs over the past three years, or about 8% of all jobs created in the entire economy during that period.

About Perfect Water Technologies

Perfect Water Technologies is an innovative water purification and reverse osmosis (RO) filter-manufacturer. Specializing in the Home Master series of home and garden systems, the company has developed patented technologies that remove up to 99 percent of potentially harmful water contaminants in easy DIY home systems. For more information about Perfect Water Technologies and Home Master products, visit www.homemasterfilters.com.

Perfect Water Technologies, Inc. on Inc. 5000

Perfect Water Technologies Introduces New Fully Loaded Products

We’re proud to announce we’ve launched a new Home Master® HydroPerfection® Undersink Reverse Osmosis system. The new features include: 

·       Upgraded sink faucet 

·       Refrigerator connection attachment for the purest ice and water

·       Latest hard water tolerant membrane from Dow® Filmtec® designed to prevent premature membrane failure

The upgraded system comes with easy-to-install attachments ideal for DIYers looking to improve their water filtration system and home fixtures. Read the full press release here.

Is your tap water ruining your homebrew and cocktails?

Spring has sprung! This time of the year is the kick-off of pool parties, patio gatherings and BBQ season. Nothing beats cooling down while the weather heats up than an ice-cold refreshment. But this no longer means a cooler full of generic bottled beer and pour-your-own rum and Coke stations. Today, it’s about providing guests with a selection of craft beers, homebrews and premium bar options.

Dubbed part of the “Maker Movement,” in which consumers are taking the DIY approach over traditional spending (but out of interest and self-enrichment more than need), people are investing their time and effort in creating signature homebrews and restaurant-quality craft cocktails they can be proud to serve their guests.

So, what exactly is water’s role? When it comes to crafting the perfect summer ale or sunset cocktail, water is more crucial that you may think.

Rock Your Cocktails

If you fancy yourself a mixologist more than a brewologist, you’ll probably be using a lot of ice in your summer cocktails. While it may not come down to an exact science as in homebrewing, the type of ice used can greatly change the flavor and appearance of your cocktails.

As mentioned before, tap water has tons of micro-chemicals and sediments with a noticeable effect on taste. When the ice made from tap water melts and combines with your carefully curated ingredients, those chemicals seep in. Plus, frozen tap water can take on a more salty, brackish taste – even more noticeable in blended frozen drinks that are synonymous with summer!

Ice cubes made from tap water can form with a foggy, unappetizing appearance. Filtered cubes are clear, giving your creations a more appealing look. Ice made from filtered water ensures clean, fresh tasting cocktails down to the last sip.

Best for Brewing

While there isn’t much that can be done to your store-bought six-packs, beer enthusiasts are trying their hand at crafting their own signature brews. According to the American Homebrewers Association, there are an estimated 1.2 million homebrewers in the US brewing more than 2 million barrels of beer each year.

Homebrewers are also fairly evenly distributed around the country, which can mean vastly different water profiles. Water makes up more than 95 percent of beer’s composition and is the foundation for brewing, so it is just as – if not more than – important as any other ingredient used. Brewers from coast to coast need to take a good hard look at the water that goes into brewing the perfect pint.

Beer taste comes down to chemistry. Chemicals and minerals in water can make significant changes to the profile of the beer, as well as pH levels, alkalinity and other factors brewers need to take into consideration.

Tap water can contain chlorine, limescale, and organics (dead microorganisms killed by the chlorine). Levels vary due to a number of factors such as location and environmental influences. Not only will these alter the flavor, uncontrolled variables in tap water will make it hard to duplicate the batch and affect the quality control of each one.

Also, be wary of distilled water. While this may seem like an alternative to ensure consistency, distilled water is entirely void of minerals and will absorb impurities more quickly than water with some minerals.

Bottled water enhanced with minerals could be a good option for balanced and consistent ingredients. That is, if you’re fine with pouring literally hundreds to thousands of dollars down the drain. The cost of using bottled water for a five-gallon output could run you up to an additional $80 per batch.* Plus, the combination/level of minerals is determined by the manufacturer – so if the resulting flavor doesn’t suit you, you’re out of luck…and money.

Easy and cost effective solutions to gain total control over your water include using a Total Dissolved Solids (TDS) meter to help you gauge the purity levels and know exactly what’s going into each batch. What’s more, our “Create Your Own” Home Master Filter allows brewers to adjust the levels and try different combinations for the best final product.

Being able to control your water is a game changer for brewers, providing another level of differentials to be experimented with. Brewers can spend weeks testing and trying different hops, barleys and malts, so why should water make-up be any different? If replicating another brewer’s recipe, keep in mind the water profile used and adjust accordingly to ensure the true character of the beer shines through.

Family Affair

And of course, we can’t forget the kiddos! We’re not implying they should toss back any sort of alcoholic beverage, but the warmer months mean lemonade stands and Kool-Aid by the pool. Or maybe the budding makers want to imitate mom and dad’s creations with their own virgin “mocktails” or homebrewed root beer. Like their adult counter parts, these kid-friendly drinks are mostly made up of water and can take on the foul tastes of tap. Even though their palates may not yet be refined, clean and healthy water that is free of chemicals is the focus here – plus helps keep kids hydrated in the summer months!

For more ways to keep your homebrews, cocktails and summer thirst quenchers free of contaminants and tasting their best, check out our blog or visit our Facebook page.

*Calculated using 5.5 gallons of water used per 5-gallon output, with average cost of 11.2 oz bottled water at $1.37 per bottle.